Two heat levels · One legendary sauce

Uncensored
Indian flavor.

Set aside your ketchup, your hot sauce, even your sriracha. GUSSA is sweet first, then the kick — small-batch, made in India with Teja chilis and a recipe that took years to get right.

Vegan · Non-GMO Project Verified · Gluten-free · 16 oz squeeze bottle

GUSSA Sweet & Spicy and GUSSA Extra Hot bottles
The sauces

Two heat levels.
One legendary sauce.

The original Sweet & Spicy, and the Extra Hot people kept asking for. Same recipe DNA, same bottle, very different evening.

How do you GUSSA?

The possibilities are endless.

Keep it traditional with your favorite Indian snacks, or get a bit rebellious. On the days you're feeling culinary, cook with it.

Burgers
Swap the ketchup. Never look back.
Bowls
Rice, grain, or noodle — a squeeze finishes it.
Eggs
Scrambled, fried, or in a wrap.
Wings
Toss straight from the fryer or oven.
Pizza
The dip your crust deserved.
Tacos
Sweet heat on anything in a tortilla.
Indian snacks
Samosas, pakoras, kathi rolls — the traditional move.
As a base
Marinades, glazes, stir-fries. Cook with it.
Carefully crafted

All good. Always.

Proudly made in India using only the finest local ingredients, capturing the essence of India in every squeeze.

Teja chilis

The heat comes from Indian Teja chilis — bold, clean, and unmistakably not a jalapeño.

Himalayan pink salt

Pink salt and spices sourced from family farms in India. Simple ingredients, complex taste.

Small batch

Produced in small batches to hold the quality line. Every bottle is a product of love and patience.

Non-GMO Project Verified

The butterfly is on the bottle. Non-GMO ingredients, verified by a third party, not by us.

Nothing artificial

No artificial preservatives, flavors or colors. Rosemary and paprika extract do the work.

Vegan, gluten-free

Plant-based, gluten-free, in a BPA-free squeeze bottle. Fits the table without a footnote.

Sweet & Spicy — ingredientsWater, Tomato Paste, Sugar, Distilled White Vinegar, Apple Cider Vinegar, Pink Salt, Spices, Garlic Powder, Onion Powder, Red Chilli Pepper, Xanthan Gum, Paprika Extract, Rosemary Extract.
Where to buy

In the United States, GUSSA ships from Amazon.com.

Not in the United States? Change your region from the menu, or see every place GUSSA is sold.

Also in stores: On shelves at many Whole Foods Market stores and at independent grocers across the country. See where, or ask for it at yours.

Launching October 2026

Extra Hot is coming.

For those who like it really hot. Join the First Taste list and you'll get the link the day it goes live — before we tell anyone else.

One email when it happens. No newsletter, no drip. Privacy.

GUSSA Extra Hot bottle
GUSSA Duo launch poster
Proudly made in India

Bolder and better than your everyday ketchup.

GUSSA is crafted in India with a special blend of local spices, using a recipe that took years to perfect.

It starts with the freshest tomatoes, Teja chilis, Himalayan pink salt and spices sourced directly from family farms — a complex medley of flavors that makes GUSSA so much more than a ketchup or a hot sauce.

Produced in small batches to keep the quality line. Every bottle is a product of love and patience, capturing the essence of India in every squeeze.

Trade

Put GUSSA on your shelf. Or your menu.

Retailers

Grocery, specialty, South Asian and international stores, distributors. A sauce that moves off the shelf because people already came in asking for it.

Stock GUSSA

Food service

Restaurants, cafes, caterers, campus dining. One bottle that replaces ketchup, hot sauce and sriracha on the line and at the table.

Talk to GUSSA
Questions

Straight answers.

What does GUSSA taste like?

Sweet first, then a spicy kick. GUSSA is a sriracha-style sweet and spicy sauce made with tomatoes, Indian Teja chilis, Himalayan pink salt and spices — bolder than ketchup, more balanced than a straight hot sauce.

Is GUSSA vegan and gluten-free?

Yes. GUSSA Sweet & Spicy is vegan, gluten-free, Non-GMO Project Verified, and made with no artificial preservatives, flavors or colors.

Where is GUSSA made?

GUSSA is proudly made in small batches in India, using tomatoes, Teja chilis, pink salt and spices sourced from family farms in India.

How hot is GUSSA?

GUSSA comes in two heat levels. Sweet & Spicy is bold but balanced — the sweetness cuts the heat. Extra Hot, launching October 2026, is for people who like it really hot.

Where can I buy GUSSA?

Online: Amazon.com in the United States, Amazon.ca in Canada, and direct from the GUSSA store in India. In stores: many Whole Foods Market locations and independent grocers across the US, select independents in Ontario, and independent shops across the UK, with a major UK chain on its way. GUSSA isn't sold online in the UK yet — join the UK list and we'll tell you the day it is.

What do I put GUSSA on?

Burgers, bowls, eggs, wings, pizza, tacos, hot dogs, and Indian snacks like samosas and kathi rolls. It also works as a cooking base for marinades, glazes and stir-fries.

Bolder flavors.
Better ingredients.

Ships via Amazon.com in the United States.